An enormous number of potential customers use search engines, websites, apps and social media every day. Companies that lack an active online presence are likely to suffer from low client growth and should make lead generation campaigns a top priority. A business needs to be in the spotlight, offering a memorable online experience, if they hope to attract prospective customers. Here are the top six reasons to engage in a comprehensive Digital Marketing Strategy.

1. Gain direction

Companies that don’t have a digital strategy don’t have well defined strategic goals in terms of strengthening relationships with current customers and attracting new customers. With clear goals in place, you can allocate appropriate resources to achieve those goals and analyse the extent to which those goals are being met.

2. Know your online market share

Without research, you will likely be unaware of the high customer demand for online services. The online marketplace is very different from the physical marketplace – the dynamics are different, with differing customer profiles and behaviour, competitors and options for communication. Through a digital marketing strategy, you can learn the ins and outs of engaging potential customers online.

3. Stay ahead of the competition

If you don’t allocate sufficient resources to digital marking, or if you use an ad-hoc approach lacking clearly defined strategies, then your competitors will gain a significant edge over your company. On the other hand, if you have a robust digital marketing strategy in place, you can stay ahead of the game and respond effectively to competitive threats. Top online brands like Amazon and Dell are all dynamic – you too should be trialling new approaches to gain or keep online audiences.

4. Get to know your online customers

Digital is a highly measurable medium, however Google Analytics and the like only talk about volumes, not about user experience. It’s a good idea to use other website user feedback tools to identify and resolve any issues or weak spots.

5. Optimise Analysis

A digital marketing strategy will ensure that analysis is given appropriate time, effort and attention. You can use the findings of such focused analysis to continuously improve key aspects such as search marketing, site user experience, email and social media marketing.

6. Increase Cost Efficiency

A digital marketing strategy can help your company to avoid wasting time and money through duplication. This is especially so in large companies where different segments of the marketing organisation invest in different tools or use different agencies for performing similar online marketing tasks.

Here at Cloud Stratagem, we can help your company develop a digital marketing strategy, and do all the hard work for you. Some of our Digital Marketing Services include:


Our SEO services are designed to boost your company’s website link to a higher position in search engine results. Since people rarely scroll through numerous Google search result pages, boosting your link up will increase the likelihood of potential customers visiting your website. Search engines like Google have secret ranking algorithms unknown to the public – but our SEO team has specific techniques to improve search result ranking.


This is one of the most popular, modern lead generation strategies. Our Digital Marketing team can create content for you company, designed to draw in audiences and encourage viewers to share it on social media by ‘liking’, ‘retweeting’ and ‘reposting’. This is known as the electronic Word of Mouth (eWoM) process, which directs more traffic to your website and product.


Cloud Stratagem can work closely with you to select and register a domain name. We create effective content and an attractive website style or design to appropriately represent your business. A modern, user-friendly website will improve prospective customers’ online experience, and increase the chances of them finding what your website has on offer. We also make sure the website is responsive and mobile phone friendly.


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