Technology is growing and evolving at a swift pace. This is particularly true as we witness tech giants tending towards more consistent improvements and frequent releases. Technology plays a crucial role in running a successful business in the modern world. Let’s look at some of the top technology trends for SMBs in 2016, and how you can integrate them into your company.
Today, more people are using mobile phones to browse the net as compared to desktops. Aside from ensuring your website is mobile friendly, small businesses may benefit from developing a dedicated mobile application for their customers.
Customer Relationship Management (CRM)
A comprehensive CRM is integral to success. It improves the customer experience by offering a complete range of services. It also simplifies internal customer care processes as it offers a single source for customer data and interactions to be stored and accessed. Salesforce is one of the most well-known CRM solutions on the market.
New Payment Methods
Smartphones have revolutionised the way we live our lives, including how we browse and pay for products and services. PayPal and Apple Pay are growing in popularity, even for in-store payments or bills at the restaurant. Some companies are actually joining their online payment methods with their physical stores – customers can browse in the actual store, then use their smartphone to pay for an item without having to stand in a queue to check out or wait for shipping to enjoy their item.
Hybrid Cloud Solutions
Even with the technological advantages of going full Cloud, there are sometimes valid reasons why certain data needs to remain on-premise. A hybrid-cloud model could be the answer, offering both on-premise and Cloud technology in a single tailored solution.
Mobile Device Management (MDM)
Employees are using an increased range of devices in their daily work processes, including personal devices. This means that device management is becoming increasingly difficult for IT departments who have to impose their security-related policies. Fortunately, there are a number of effective MDM tools available to SMBs – in fact, Office 365 comes with some mobile device management already built in.
As online browsing and shopping increases in popularity, it is important for companies to offer an interesting, comfortable or unique in-store experience to customers. As an example, bookstores are implementing mini coffee shops, impressive displays and reading areas to encourage people to stick around, browse and make purchases in store. Companies should use this approach when building their websites and apps, using intuitive designs, brand ambience, ad interesting content to offer a memorable browsing experience.
As 3D becomes more and more affordable, it will eventually become commonplace. Companies should start putting plans in motion to print their own replacement parts or product accessories. Getting ahead of the game on this upcoming trend will help companies succeed.
It’s a good idea for companies to embrace technology by including easily accessible help on their websites or in their apps – whether it’s basic contact information, online chat option, or a callback/quote option.
These technology trends can help your business rise to become an industry leader. 2016 should be the year that your company attracts consumers and interacts with its customers like never before given the range of technology services available.